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How to start a marketing campaign to overseas? The answer from Mr. Nishigai, of COSEN Co., Ltd., which administers "Wagaya no koneko-chan", was video marketing using a YouTuber.
Immediately after the video was published, there was a repercussion in Taiwan, and we managed to increase our sales there. We also had a surge in the number of accesses to our site in Taiwan and from SNSs, so we quickly identified that as the effect of iCON CAST.
We ourselves introduced the video the YouTuber made, and by doing so, not only did we advertise our campaign in Taiwan, but also posted a valid content. As a result, we succeeded in gaining an influx from Facebook and our blog both from Taiwan and Japan.
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